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  • PLAIN T, IDENTITY. Throw away all clichés associated with tea and meet PLAIN T, a premium collection of the finest ingredients that blend traditional ritual and modern lifestyle. Reinforcing that T does not have to be sipped in a stuffy salon, Plain T serves up a cultural evolution of old-meets-new. Through unique materials and packaging solutions we developed a design language that supported Plain T’s mission and allowed consumers to better understand the offerings, premium-ness and uniqueness of the product. It’s all quite delicious!

  • PLAIN T, IDENTITY. Throw away all clichés associated with tea and meet PLAIN T, a premium collection of the finest ingredients that blend traditional ritual and modern lifestyle. Reinforcing that T does not have to be sipped in a stuffy salon, Plain T serves up a cultural evolution of old-meets-new. Through unique materials and packaging solutions we developed a design language that supported Plain T’s mission and allowed consumers to better understand the offerings, premium-ness and uniqueness of the product. It’s all quite delicious!

  • PLAIN T, IDENTITY. Throw away all clichés associated with tea and meet PLAIN T, a premium collection of the finest ingredients that blend traditional ritual and modern lifestyle. Reinforcing that T does not have to be sipped in a stuffy salon, Plain T serves up a cultural evolution of old-meets-new. Through unique materials and packaging solutions we developed a design language that supported Plain T’s mission and allowed consumers to better understand the offerings, premium-ness and uniqueness of the product. It’s all quite delicious!

  • PLAIN T, IDENTITY. Throw away all clichés associated with tea and meet PLAIN T, a premium collection of the finest ingredients that blend traditional ritual and modern lifestyle. Reinforcing that T does not have to be sipped in a stuffy salon, Plain T serves up a cultural evolution of old-meets-new. Through unique materials and packaging solutions we developed a design language that supported Plain T’s mission and allowed consumers to better understand the offerings, premium-ness and uniqueness of the product. It’s all quite delicious!

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