-
MINI, MINI LIFESTYLE. It was critical for MINI’s success to establish a presence outside of the traditional automotive landscape. The brand needed to be attainable in the natural places consumers shopped, lived, ate and hung out. It had to reach those who had no need for a car, but had a pure emotional connection with MINI. And so was born MINI_MOTION, MINI_SOUND and various other collections with great partners, friends and collaborators.
-
MINI, MINI LIFESTYLE. It was critical for MINI’s success to establish a presence outside of the traditional automotive landscape. The brand needed to be attainable in the natural places consumers shopped, lived, ate and hung out. It had to reach those who had no need for a car, but had a pure emotional connection with MINI. And so was born MINI_MOTION, MINI_SOUND and various other collections with great partners, friends and collaborators.
-
MINI, MINI LIFESTYLE. It was critical for MINI’s success to establish a presence outside of the traditional automotive landscape. The brand needed to be attainable in the natural places consumers shopped, lived, ate and hung out. It had to reach those who had no need for a car, but had a pure emotional connection with MINI. And so was born MINI_MOTION, MINI_SOUND and various other collections with great partners, friends and collaborators.
-
MINI, MINI LIFESTYLE. It was critical for MINI’s success to establish a presence outside of the traditional automotive landscape. The brand needed to be attainable in the natural places consumers shopped, lived, ate and hung out. It had to reach those who had no need for a car, but had a pure emotional connection with MINI. And so was born MINI_MOTION, MINI_SOUND and various other collections with great partners, friends and collaborators.
-
MINI, MINI LIFESTYLE. It was critical for MINI’s success to establish a presence outside of the traditional automotive landscape. The brand needed to be attainable in the natural places consumers shopped, lived, ate and hung out. It had to reach those who had no need for a car, but had a pure emotional connection with MINI. And so was born MINI_MOTION, MINI_SOUND and various other collections with great partners, friends and collaborators.
Add this project to your booklet · VIEW YOUR BOOKLET
