We are a design studio creating brands, products, and experiences.

Cecred haircare product lineup with good pacakaging
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Cecred

Bridging science and ritual to root Beyoncé’s haircare line in tradition and personal meaning.

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USTA Coaching

Building a national platform that supports the future of tennis coaching.

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Kylie Jenner Moodstones

Kylie Cosmetics partnered with Aruliden to design Kylie Jenner’s next fragrance.

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Our Practices

Strategy

We create the foundation for all design and brand decisions.

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Brand

We create immersive worlds that stir emotions and spark actions.

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Industrial

We create physical products that make concepts real.

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Digital

We create experiences that foster interactive relationships.

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Picture showing modern innovative WHOOP fitness band
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Whoop

Making fitness tracking a seamless experience.

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Verizon

Defining a hardware design language that blends seamlessly into everyday life.

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Radio Forbes

The soundtrack of success.

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News and Updates

Press

Cécred Roadshow: The Official Beauty Brand of the Cowboy Carter Tour.
Perspective

Notes from Seoul: The 2026 K-Beauty Landscape by Matthew Spencer
Perspective

“Art of Noise” at Cooper Hewitt (and the power of design) by Ella Thibodeau