The Studio

It's important for us to have a constant pulse on everything – from Brooklyn to 5th Avenue. That’s why we make NYC our home.


aruliden is a brand strategy and product design consultancy formed by Rinat Aruh and Johan Liden in 2006 to bridge the gap between design and marketing.

Our team includes a variety of backgrounds and nationalities–heck! we speak a total of eight languages as a group and more importantly generate some great work collectively. Like any good game, design is no solo sport.

We think big while staying small and start our process by designing a strategic framework. A framework that is inspired by a simple is better approach because “Making things complicated is easy. Achieving simplicity is tough.” – Bruno Munari